SimplePractice - Expanding Beyond Behavioral Health
SimplePractice had strong traction in behavioral health but needed to expand into adjacent healthcare verticals to continue growing. Chiropractors represented a large, underserved market but their workflows, documentation needs, and in-session behaviors were fundamentally different from therapists.
This work focused on designing a product experience that respected those differences without fragmenting the platform.
01
Problem
Chiropractors weren’t struggling because software lacked features, they were struggling because existing tools didn’t fit how they actually worked.
Key friction points:
Documentation competed directly with patient interaction
Existing workflows assumed long-form note-taking, not rapid, physical exams
Tools forced chiropractors to adapt their practice to the software, not the other way around
The risk wasn’t just poor adoption. It was building a vertical-specific solution that couldn’t scale or coexist with the rest of the SimplePractice platform.
02
Solution
We designed a tablet-first application tailored to chiropractic workflows, centered around fast, structured documentation that aligned with how practitioners moved through patient visits.
The solution:
Reduced cognitive load during sessions
Allowed chiropractors to document in real time without breaking rapport
Integrated cleanly with existing scheduling, billing, and patient management systems
The underlying patterns were designed to be reusable, not a one-off vertical fork.
03
Result
The new experience significantly reduced documentation time and improved day-to-day efficiency for chiropractic practices, allowing practitioners to focus more on patient care and less on administrative overhead.
Beyond this vertical, the design principles introduced through this work influenced documentation and workflow improvements across the broader SimplePractice platform, strengthening the product’s ability to serve multiple healthcare disciplines without losing coherence.